57 Additional Enrollments in 7 months

A Case Study with One-Campus School, Lancaster School of Cosmetology & Therapeutic Bodywork

Long-time Beauty Schools Directory (BSD) member, Lancaster School of Cosmetology & Therapeutic Bodywork, continues to use BSD as a main source for lead flow and consistent enrollments.

We asked owner and president of the school, Deborah Dunn, what she loves most about BSD. “BSD is easy,” she said. “At times, very overwhelming when we get 30 leads in a 24-hour period, but it is easy.”

Her school offers:

• Cosmetology
• Nail Technology
• Esthetics
• Massage Therapy

BSD delivers leads for all four programs for her admissions team to work.

“You need to make sure your admissions staff does not get discouraged,” Dunn suggests. “A BSD lead can take a long time to cultivate so do that. Create a relationship with them.”

Beauty Schools Directory is responsible for 57 enrollments for Lancaster School of Cosmetology & Therapeutic Bodywork for this year alone (January – July 2022), bringing her cost-per-enrollment to under $750 with these leads.

Dunn said she’s tried other digital strategies, including social media, but has seen the best ROI with Beauty Schools Directory.

“We have a digital strategy,” Dunn said. “BSD provides what we need.”