Beauty Articles Archive

How to Choose SEO Keywords

BSD Staff - 01/05/2022

How to Choose SEO Keywords: A Recipe for Success Keyword selection is one of the foundations of your SEO strategy. Choosing your target keywords is basically setting your goal: without defining what keywords you want your school’s site to rank on, you are not aiming for anything specific. On the...

Why Google Ads Is King

BSD Staff - 12/03/2021

Why Google Ads Is King – and Why Your Beauty School Needs It “Just Google it” has become a common household phrase we are all accustomed to in our day-to-day lives. Users are actively seeking information from this top search engine, to the tune of over 5.6 billion searches daily...

Measuring Marketing ROI

BSD Staff - 10/20/2021

Measuring Your Beauty School Marketing ROI: Where Should You Spend Your Advertising Budget? Anyone in charge of deciding how much and where to devote finite marketing dollars needs to have a general idea of the return on investment (ROI) of those marketing dollars. This article explains how you measure ROI...

Claim Your Google My Business Listing

BSD Staff - 09/30/2021

Students Are Searching for You – 5 Reasons to Claim Your Google My Business Listing Every month, there are more than 100,000 searches of students looking for nearby beauty schools on Google. And the search results page is littered with options – ads, the “People Also Ask” feature, websites to...

Blogging Success Tips

BSD Staff - 08/06/2021

Blogging Success Tips for Beauty Schools If you have a website for your school, you may already have a blog started. Or perhaps you’ve thought about it but don’t know where to start. How can you take your blogging to the next level? Why Blogging Is a Great Marketing Tool...

5-Step SEO Website Audit

BSD Staff - 08/05/2021

Is Your School Website Primed for Search Traffic? A 5-Step SEO Website Audit Putting together a great website to attract Google traffic or other search engine traffic requires doing a hundred things well—and every year, the bar for what’s considered a great website goes up. This can feel daunting, especially...

Conversion Rate Optimization (CRO) Basics

BSD Staff - 08/02/2021

CRO: The Game-Changing Online Marketing Activity You’re Underinvesting In What if there was a change you could make to your website that could, in one fell swoop, improve your school appointment rate by 30%? Seem impossible? It’s not. Though results like this may or may not be in the cards...